How to Retain and Recruit Foster Families with a Net Promoter Score

Takkeem Morgan
3 min readDec 17, 2022

Recruiting and retaining foster families is essential to the success of any child welfare organization. Foster parents provide a safe, stable, and nurturing environment for children who have experienced trauma and need the guidance of an adult role model. However, recruiting and retaining foster families can be difficult due to the widespread shortage of foster parents nationwide. One way CEOs can help alleviate this issue is by utilizing a Net Promoter Score (NPS) system as part of your recruitment and retention efforts.

What is an NPS?

The NPS is a customer loyalty metric that measures how likely people are to recommend your services or products to someone else. It’s calculated by subtracting the percentage of detractors — people who are unhappy with your service — from the percentage of promoters — people who are delighted with your service. A positive score indicates that you’re doing something right; a negative score suggests that there may be room for improvement.

How Can an NPS Help Retain Foster Families?

An NPS system can help retain current foster parents by providing them with feedback about their experience in real-time. This allows you to identify areas where improvements could be made quickly and efficiently, ensuring that foster families always feel supported and appreciated for the work they do. Additionally, an NPS system can also provide important insights into why some families may choose not to renew their commitment as foster parents after their initial term ends, allowing you to make changes accordingly.

How Can an NPS Help Recruit Foster Families?

An NPS system also has benefits when it comes to recruiting new foster families. A strong NPS score indicates that your agency is providing good customer service and support, which will attract potential families looking for reliable assistance when it comes to taking on this important role in raising children in need of care. Additionally, using social media channels such as Twitter or Facebook can help you reach more potential applicants interested in becoming foster parents and give them the information they need before making their final decision.

The importance of recruiting and retaining quality foster families cannot be understated; these individuals provide safety, stability, and love for children in need of care every day. Utilizing a Net Promoter Score system as part of your recruitment and retention efforts can help ensure that you are reaching out to potential families effectively while at the same time providing existing ones with positive feedback about their experience as foster parents. By measuring customer loyalty through an NPS system, CEOs can create better experiences for both current and future foster families alike — ultimately helping more children in need find homes where they are loved and cared for!How Can an NPS Help Retain Foster Families?

An NPS system can help retain current foster parents by providing them with feedback about their experience in real-time. This allows you to identify areas where improvements could be made quickly and efficiently, ensuring that foster families always feel supported and appreciated for the work they do. Additionally, an NPS system can also provide important insights into why some families may choose not to renew their commitment as foster parents after their initial term ends, allowing you to make changes accordingly.

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Takkeem Morgan
Takkeem Morgan

Written by Takkeem Morgan

I am working to bring world class innovation and ingenuity into the child welfare ecosystem .

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